Statistics show that video production can have a huge impact on your business or project.
59% of senior executives agree that online video are preferable to text. (images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf)
75% of business executives watch work-related videos at least weekly. (images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf)
Using the word ‘video’ in an email subject boosts open rates by 19%…and increases click-through rates by 65%. (Hubspot)
More than 80% of senior executives watch more online video than they did a year ago. (images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf)
By 2018 video will take up 79% of internet traffic. (www.grouponworks.co.uk/blog/marketing/why-video-should-be-a-part-of-your-2014-marketing-strategy/)
Video production can be for both external and internal uses:
External:
- Marketing
- Product Launches
- Demos, Training
- Investor Relations
- Publicity
- Human Resources
- Recruiting, Branding and Positioning
- Promotion…
Internal:
- Delivering Company Message
- Training
- Corporate Ethos
- History and Culture…